Scally’s celebrate one of its Local Heroes, the crew of The Brian Owen in Union Hall

Last month saw another first for Scally’s SuperValu Clonakilty when the multi award winning store received two more accolades from Bord Iascaigh Mhara (BIM), the BIM Supermarket Seafood Counter 2011 for a second year in a row and the Award for Product Innovation 2011.     Eugene Scally and his team made a trip to Union Hall last Friday, to acknowledge the local fishermen’s part in the award, in delivering freshly caught local seafood to the store every day.

“We are delighted to be recognised for the quality of our offering on the Seafood Counter again this year but to be acknowledged for our new product innovation is particularly rewarding to us.”  said Eugene Scally, owner of Scally’s SuperValu. “Our talented team here in Scallys has dedicated much of its time and effort in developing an exciting selection of seafood products that is exclusive to our store.  We are very proud of the quality of seafood available to us here in West Cork and our focus is on sharing that passion with our customers and making seafood more appealing to all.

Its easy to see why BIM have chosen to honour Scallys for their innovation, when you consider that this year alone Scallys has introduced such a wide range of new products, freshly prepared in their own kitchen instore.  The selection includes their own Salmon goujons, Seafood Chowder, fish pies, sausages, burgers and cakes, fish stuffing and a delicious fish stock with no added salt that is an excellent base for all seafood dishes.  “The range is proving extremely popular and the feedback from our customers has been very encouraging,” said Michael Walsh, Fresh Food Manager, Scally’s SuperValu.

Scallys have seen a large increase in seafood sales and attribute its popularity to the team’s determination to provide a range of mouthwatering products that are also convenient to prepare.   “Not only are there huge health benefits to including more seafood in the diet”, says Michael Walsh, “but it is so easy to cook a delicious meal in minutes” The team at Scallys have introduced an innovative way of cooking in a bag with delicious garnishes or sauces so there really is no excuse not to try seafood.

On the store’s dedicated Seafood Deli Counter, is another mouthwatering selection of ready to eat products, just perfect for a tasty starter or satisfying main course.   Customers can choose from Cajun or lemon and dill salmon darnes, salmon and potato cakes, smoked mackerel pate, spicy prawns, mussels, clams, fish quiche, stir fries and a choice of sandwiches such as smoked salmon and cream cheese and prawn cocktail.   All dishes are freshly prepared instore and customers are treated to a varied selection daily.

Just in time for Ash Wednesday, Scallys are running a seafood event instore this Friday 4^th and Saturday 5^th March 11am – 1pm and 3pm – 5pm.  Come along to taste the many delicious seafood dishes on offer in store.   Meet Scallys seafood experts and find out why delicious seafood is back on the menu for so many of Scally’s customers.  Watch out for special offers and recipe ideas throughout the store.